Colleen Finn is obsessed with people’s stories. 

How couples meet. The path that leads to the altar. Lives well lived.

Recently her focus has turned to capturing the memories, for friends and family, of those who have passed. 

She is a storyteller, working with families to suss out the little things that have the biggest impact, creating tangible reminders, their very own legacy. 

Colleen Finn is not a writer though. She is a talented artist and illustrator, with more than 20 years experience in design, typography and art fueling her new company, Love Lettering.   

She has created what she calls “legacy art” – hand-lettered meaningful illustrations, as memorials to loved ones.

When approached by a friend or family member of one who has passed, Colleen listens to stories about the person and asks questions that bring up the most important memories and create emotional responses, whether they be laughing or crying. It is a cathartic and joyous experience. She then reflects on the information and draws from the interview, capturing what she feels is a quote or memory of that person that would resonate most with friends and family. These sayings and poignant memories inspire her designs. “My bespoke typography and custom illustrations become tangible reminders of all things that my clients find most dear to their hearts,” Colleen says. 

For those who hire her, the interview is often the favorite part of the process. Family members laugh, cry and reminisce about wonderful memories. Colleen works with clients near and far and the final work of art, hand-lettered and illustrated is sent as numbered prints in any amount required. In addition to the personal memorial pieces, she also does large, detailed work to preserve the legacy of families, birthdays, retirements, etc.

Colleen studied illustration at the Creative Circus, the two-year Atlanta portfolio school for designers, copywriters, photographers and art directors who go on to work in top advertising and design agencies. She earned her Master of Fine Arts from SCAD and was teaching at the Creative Circus until recently. She is now a full-time illustrator and spends her days trying to use her talents to create, and spread, joy and hope every day.

Colleen credits a trend as consumers are embracing products made by hand. “We saw this same trend in the late 1800s as the industrial age mechanized everything. In the early 1900s, the arts and crafts movement settled us back into beautiful design and an appreciation for fine craftsmanship.”  She is all about leaving technology behind, embracing the texture of the paper, the density of color applied by hand and the love that she pours into each and every love letter.

Reach out to Colleen at her website,